The first message after a sale sets the tone for the whole contract. A short welcome message for new customers confirms what they bought, when you will come and how to reach you, and it saves your number in their phone, which is where repeat bookings start.
Welcome message for new customers: new AMC
English: Welcome to [Company], [Name]! Your AMC for [3 ACs / RO purifier / pest control] at [address] runs from [start] to [end] and includes [number] visits. Your first visit is on [date]. Please save this number for bookings and breakdowns: [phone].
Hindi: [Company] mein aapka swagat hai, [Name] ji! [Service] ka AMC [start] se [end] tak hai, jismein [number] visits shaamil hain. Pehli visit [date] ko hogi. Booking aur breakdown ke liye yeh number save kar lijiye: [phone].
First one-time booking
Thank you for booking [service] with [Company], [Name]. [Technician] will visit on [date] between [time]. Price: Rs [amount] [as quoted]. Save this number for any help: [phone].
Society or office contract
Dear [Name], welcome to [Company]. For [society / office], your contract covers [scope] from [start]. Your supervisor is [name], [phone]. For complaints, message this number with the flat or area and we will log it the same day. Contract summary attached.
After installation (CCTV, solar, RO)
Hello [Name], your [system] at [address] is installed and working. Warranty: [period]. Your first free service is on [date]. Save this number for help: [phone]. We also offer an AMC after the warranty; ask us anytime.
What makes a welcome message work
- One number for everything, printed the same way on the invoice and job card.
- A date for the first visit, not "we will call you".
- How to complain, so problems come to you first.
- No offers or upsell in the first message.
Then keep the promise
The welcome message is only as good as the first visit arriving on time. ServicePilot's AMC contracts create the visits as jobs from day one, and Service Due lists what is coming. After each visit, send the thank you message after service.