Customers who are unhappy rarely say so; they just do not renew. A short question after each visit is the cheapest early warning you can build.
Customer feedback: ask after the job
- Questions you define, such as punctuality, behaviour and result.
- A rating and a comment.
- Linked to the job, customer and technician.
Act on it
Low ratings can become a complaint for follow-up. Over time, ratings by technician and by service show where to coach. Read complaint management software.
Feedback loop
- A job is completed.
- Feedback is requested.
- The response is recorded on the job.
- A manager follows up on low ratings.
Illustrative example: a cleaning contractor
A cleaning services business in Pune sees a pattern of low punctuality ratings on Mondays. The coordinator moves the Monday start earlier, and the next month shows the change.
Who it is for
Owners and branch managers who want quality visible.