Contracts rarely end because the customer was unhappy. They end because nobody asked. A renewal routine takes an hour a week and protects a large share of your income.

AMC renewal: The 45-day routine

  1. List: every contract ending in the next 45 days, with its value.
  2. Check the history: complaints, missed visits and unpaid invoices. Fix problems before you ask.
  3. Call: a short call to confirm they want to continue and whether anything has changed in the equipment.
  4. Quote: send the renewal quotation the same day.
  5. Follow up: weekly until the answer is yes, no or later.
  6. Record: renewed, lost (with reason) or deferred.

What to say

Keep it simple: "Your AMC for the water purifier ends on 30 November. We have your three visits for next year planned. Shall I send the renewal quote?" Mention the value they received, such as visits completed.

Measure it

Track the renewal rate: contracts renewed divided by contracts due. Look at it monthly by branch and by technician. A fall in renewals is usually a service problem showing up late.

Make the list automatic

The list should not depend on someone remembering to build it. ServicePilot has an AMC renewals report and a Service Due screen, so the Monday call list is already there. If the fee is changing, send the price increase letter with the renewal notice.

In ServicePilotSee service due reminders in ServicePilotHow ServicePilot handles this for your business, with a free demo.